Creativity Software is a global leader in mobile network Location Intelligence and Data Enablement technologies. We enable Mobile Network Operators to drive profits from their network data through agile Data Enablement solutions; and we deliver the highest audited Network Location accuracy worldwide, supporting Commercial Services, Emergency Services and Law Enforcement.

Established in 2001 in the United Kingdom, Creativity Software is a privately owned company, with a global sales office network and a UK based R&D, delivery and support.
 

 

Accelerating Mobile Data Intelligence

Creativity Software enables Mobile Operators to profit from their vast network data by turning raw, complex and distributed data into usable assets – fast. CS ARCdata is a 5G and Cloud ready platform that breaks down the barriers to network data intelligence, allowing Operators to get quality data when, how and where they need it. CS ARCdata lays the foundation for Operators’ digital transformation by powering business intelligence tools and new business models. It enables Communications Service Providers to transform into Data Intelligence Providers which drives new revenue streams. CS ARCdata’s unparalleled flexibility and ease of integration allow Operators to accelerate business decisions and innovate with minimum disruption, risk and cost.

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Delivering the Highest Accuracy Mobile Location Intelligence - Audited

Creativity Software delivers the highest audited network location accuracy worldwide, supporting Commercial Services, Emergency Services and Law Enforcement. CS LocationWise is a location-based services platform that is deployed on the mobile network to provide Real-time, Historical and Mass Location Intelligence. The solution is used by Mobile Network Operators worldwide to create innovative commercial services and meet regulatory mandates. CS LocationWise helps Emergency Services to Locate Callers quickly and accurately, deliver Public Warnings, provide Track & Trace to monitor and control pandemics, and supports multiple Law Enforcement requirements.

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CUSTOMERS

Trusted by Customers Worldwide

Creativity Software’s solutions have been trusted by Mobile Network Operators, Emergency Services, Governments and Law Enforcement Agencies for over 16 years, across 5 continents, covering more than 700 million subscribers.

PARTNERS

Partnering with Market Leading Companies

Provision of world-class solutions for global customers requires a network of world-class partnerships. We have the technical and commercial experience in building and maintaining these, ensuring that our service delivery always matches or exceeds your expectations. We welcome potential strategic, commercial and technical alliances. Contact us to discuss a potential partnership.

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VALUES

Values Guiding our Business Activities

Innovation:

Our business is founded on intellectual property. We foster a creative environment in order to develop meaningful, highly relevant products and deliver them to the market via the most effective channels.

Openness & Honesty:

Professionalism and high standards in both quality and integrity are embedded at the heart of individuals and the company. We are ethical and responsible in everything that we do - from the working practices we develop, to the way we treat our employees and in our dealings with all of our stakeholders. We are open-minded, endeavour to welcome constructive criticism and embrace all cultures. We welcome new ideas that enhance the probability of our success.

Agility:

We are fleet-of-foot - from the way that we develop new products, to the way that we enter new markets - because we are able to translate theory to action rapidly. We are a flexible company, able to grow, develop and adapt both in the long / medium term (strategically) and in the short term (at a moment’s notice).

Accountability:

The company is independent and our employees are encouraged to be independently minded. Our delivery is not encumbered by bureaucracy. We take responsibility for our own destiny & actions – individually, as team members and as a company. This empowers us to deliver products and provide support that is of the highest quality; to our colleagues, our customers and our suppliers.

Awards

MANAGEMENT TEAM

An Experienced Team of Industry Professionals

Creativity Software is managed by an experienced team of industry professionals. Creativity Software’s executive team blends technical leadership with strong commercial skills. We’ve assembled a wealth of expertise in the Mobile Data and Location Intelligence market that enables us to consistently deliver innovation and excellence to our customers.

Richard Lee
CEO & FOUNDER

Richard brings experience of business management, product development and sales in large blue chip organisations and private companies – across a number of geographies. He formerly managed the Middle East and Asia Pacific region for the Institute for International Research, providing information and communications services to the telecommunications industry.

Before that, he was the Australian based Director of global publisher Reed Elsevier. After leaving university, he had joined IBM UK – and became their youngest marketing manager, working across technology sectors with insurance and airlines businesses in London and Sydney. Richard holds a BA from the University of Sussex and an MBA from London Business School.

Stephen Davies
CHAIRMAN & INDEPENDENT DIRECTOR

Prior to joining Creativity Software’s Board in 2009, Steve served as an Executive Director of Telefonica UK (O2 Group PLC) where he headed commercial operations. Previously Chairman of United Clearing Plc, Chief Operating Officer at Genie Internet, Founding CEO of Cibernet Plc and Founder/Managing Director of Inter$Link. He is currently also Chairman of an AI start up, and recently Chair of cyber security leader ZoneFox – acquired by Fortinet – and non-exec director of Redknee Inc.

John Mc Donagh
CFO

John is a qualified CPA and joined CS in December 2009. He had previously held a number of financial executive roles with SME companies in Ireland and the UK. Most recently he had led the internal audit practice for a large services organisation. He brings a wealth of experience of corporate and financial governance disciplines, as well as import and export control management. BA in Business Studies from LIT Donegal.

Richard brings experience of business management, product development and sales in large blue chip organisations and private companies – across a number of geographies. He formerly managed the Middle East and Asia Pacific region for the Institute for International Research, providing information and communications services to the telecommunications industry.

Before that, he was the Australian based Director of global publisher Reed Elsevier. After leaving university, he had joined IBM UK – and became their youngest marketing manager, working across technology sectors with insurance and airlines businesses in London and Sydney. Richard holds a BA from the University of Sussex and an MBA from London Business School.

Prior to joining Creativity Software’s Board in 2009, Steve served as an Executive Director of Telefonica UK (O2 Group PLC) where he headed commercial operations. Previously Chairman of United Clearing Plc, Chief Operating Officer at Genie Internet, Founding CEO of Cibernet Plc and Founder/Managing Director of Inter$Link. He is currently also Chairman of an AI start up, and recently Chair of cyber security leader ZoneFox – acquired by Fortinet – and non-exec director of Redknee Inc.

John is a qualified CPA and joined CS in December 2009. He had previously held a number of financial executive roles with SME companies in Ireland and the UK. Most recently he had led the internal audit practice for a large services organisation. He brings a wealth of experience of corporate and financial governance disciplines, as well as import and export control management. BA in Business Studies from LIT Donegal.

Leon Hendry
OPERATIONS DIRECTOR

Responsible for teams that develop and deliver global technical deployment and support. Leon joined Creativity Software in 2010 having held Project Management and Customer Support Management roles at EDS and Hewlett Packard. Prior to this Leon served as an Officer with the British Army.

Leon holds an MSc in Information Systems from Liverpool University and an MBA from Bath University.

Deepti Bharti
DIRECTOR OF SOFTWARE
ENGINEERING AND R&D

Deepti joined CS in 2009 and has over 20 years of experience working in the telecom domain, encompassing design and development of mobile network services. She started her professional career with Tellabs India working on SDH/DWDM embedded systems. She was working on Dialogic soft switches and call-control protocols before joining Creativity Software.

Deepti holds a Bachelor of Engineering in Computer Science from North Maharashtra University and is a PRINCE2 practitioner.

Camden Reeve
DIRECTOR IT STRATEGY

12 years with the company, leading systems design and deployment. Previously systems architect and engineer on online banking solutions and multi-agent technology. Specific expertise in Java and database design. MSc in Computer Science from Bath University.

Responsible for teams that develop and deliver global technical deployment and support. Leon joined Creativity Software in 2010 having held Project Management and Customer Support Management roles at EDS and Hewlett Packard. Prior to this Leon served as an Officer with the British Army.

Leon holds an MSc in Information Systems from Liverpool University and an MBA from Bath University.

Deepti joined CS in 2009 and has over 20 years of experience working in the telecom domain, encompassing design and development of mobile network services. She started her professional career with Tellabs India working on SDH/DWDM embedded systems. She was working on Dialogic soft switches and call-control protocols before joining Creativity Software.

Deepti holds a Bachelor of Engineering in Computer Science from North Maharashtra University and is a PRINCE2 practitioner.

12 years with the company, leading systems design and deployment. Previously systems architect and engineer on online banking solutions and multi-agent technology. Specific expertise in Java and database design. MSc in Computer Science from Bath University.

Trevor Burns
VP GLOBAL SALES

Trevor is a senior business leader with over twenty years experience in delivering business growth, building and executing strategic plans to deliver new revenue and sector access and leading high-performing multi-functional, geographically spread teams.

Previously European Commercial Director for Openet, and prior to that Vice President Mobile Cloud EMEA & APAC at Aepona. Batchelor of Business Studies in Marketing & Languages from Institute of Technology, Carlow, Ireland.

Corine Suscens
VP GLOBAL MARKETING

Corine is an established business to business marketer with over seventeen years of international experience helping telecom software companies to raise their market profile, generate & nurture leads, and build credibility in order to drive sales. Corine excels at establishing thought leadership, developing impactful marketing and communications strategies, and articulating the value of B2B technology solutions.

Formerly with Amdocs, Openet and Intec – operating across EMEA. Masters in Management – Majors: B2B Marketing and International Business - from Grenoble Ecole de Management.


Trevor is a senior business leader with over twenty years experience in delivering business growth, building and executing strategic plans to deliver new revenue and sector access and leading high-performing multi-functional, geographically spread teams.

Previously European Commercial Director for Openet, and prior to that Vice President Mobile Cloud EMEA & APAC at Aepona. Batchelor of Business Studies in Marketing & Languages from Institute of Technology, Carlow, Ireland.

Corine is an established business to business marketer with over seventeen years of international experience helping telecom software companies to raise their market profile, generate & nurture leads, and build credibility in order to drive sales. Corine excels at establishing thought leadership, developing impactful marketing and communications strategies, and articulating the value of B2B technology solutions.

Formerly with Amdocs, Openet and Intec – operating across EMEA. Masters in Management – Majors: B2B Marketing and International Business - from Grenoble Ecole de Management.