Meet us at the EENA conference 2022, 27-29 April, Marseille

Vertical & Indoor Location – Overcoming the 3D positioning challenges in large/dense urban areas and cities.

Every life counts and Emergency Services are always striving to improve their service to maximise the number of lives saved.  One of the challenges for Emergency Services is the ability to locate emergency callers accurately and reliably at height and indoors such as large buildings and other large facilities (Malls, Stadiums etc.).  Even though positioning technologies (AML & Network location) can reliably locate people outdoors (i.e., Lat/Long), in most countries around the world today there are no consistent and reliable techniques to find emergency callers in vertical and indoor locations. Creativity Software will:

  • Review the challenges with obtaining 3D location.
  • Review the strengths and weaknesses of various 3D location techniques and demonstrate how a hybrid approach can mitigate many of the weaknesses, allowing Emergency Services to evolve towards 100% coverage in the widest set of scenarios.
  • Outline a practical real-world approach, bringing together all parties such as governments, operators, mobile handset manufacturers and OS vendors to agree and provide a standard approach to 3D positioning for Emergency services.

Speaker: Stuart Walsh, Field Product Director

Graduate Support Engineer

Reporting Line

Operations Director

Location

Remote / Flexible. Would preferably be able to work some time in our offices at Kingston upon Thames, Surrey

Travelling  

Some travelling required, possible 1 trip per annum (1 week) regions such Latin America, Middle East, Africa. 

Job purpose

Providing customers with hands on engineering support for Creativity Software developed software. Working hours may on occasion vary, but will be mostly normal business hours, with occasional out of hours support cover, as needed, with time in lieu.

We are looking for somebody with at least some basic Linux and database skills. The person will be asked to perform support tasks and respond directly to our clients in case of problems.

There is a great deal of scope for technical development in this role and the role holder will be able to take on more responsibilities depending on their experience and required learning path. Learning will be largely on the job and peer led.

Key responsibilities

2nd / 3rd Line Support

  • Remote troubleshooting and problem analysis on systems deployed to a Linux environment in our customer environments.
  • Proactively monitoring and verifying the deployed solutions and their behaviour.
  • Routine customer communication to track issues, liaising directly with customers and in-country partners
  • Conducting customer solution health checks and producing reports on these.
  • Taking support calls from customer technical teams via phone, email or ticketing system.
  • Taking responsibility for the above and following to resolution.
  • Reproducing issues or bugs in local environments and creating Jira issue reports.
  • Providing customers with advice, guidelines, and / or documentation.
  • Some configurations of in-house software.
  • Assistance with analysis of test results from customer deployments.
  • Post deployment / upgrade health checks
  • Covering out of hours customer contact if required.
  • Comply with SLA obligations towards customers and follow up internally with the appropriate teams to that end.
  • Observe and help develop best practice within the company for all support issues.
  • Follow documented procedures to ensure the health of our deployed customer solutions.

Additional depending on experience

  • Troubleshooting GMLC/SMLC to Core/Radio network integrations.
  • Systems testing.
  • Troubleshooting of networking equipment (load balancers, switches, VPN, etc.).

Knowledge and Technical experience 

  • A BSc minimum is required, preferably Software Eng., Telecom Eng., or Computer Science and equivalent to UK 2:1
  • Good level Linux
  • Good level SQL preferably with MySQL or Postgres
  • Experience of customer facing roles
  • Problem-solving in a complex software environment.
  • L2 or L3 experience from a support role in Telecoms, Finance – or any other industry where there are mission critical systems would be beneficial.
  • Understanding of the ITIL framework
  • Knowledge of location technologies and/or experience with geo-location data
  • Knowledge of Telecom environment and technologies including OSS / BSS industries.

Soft Skills required

  • Bright, Dynamic and Reliable.
  • Able to communicate and liaise with customers whose first language is not English at a technical level.
  • Able to write excellent quality technical documentation such as: user guides, operation manuals, etc. in English.
  • Knowledge of other languages a plus – e.g., Spanish, Arabic.
  • Demonstrate leadership and autonomy

The culture and management of Creativity Software is based on respect – for self and others – trust, and empowerment.  In practical terms this means that individuals are given goals/objectives and are expected to take responsibility for achieving them with minimal supervision.

Mature, responsible individuals flourish within this environment, and are encouraged to be open and honest, to always seek support and feedback.  There is a reasonable amount of documentation – of policies, best practice etc – and these need to be understood and observed.  However, the nature of the business means that discretionary judgements are required frequently – and the individual will be encouraged to take on responsibility/autonomy within this context.

SS8 Networks Acquires Creativity Software

MILPITAS, Calif. and SURREY, England – March 7, 2022 – SS8 Networks, a leader in Lawful Intercept and Monitoring Center Platforms, today announced the acquisition of Creativity Software, a leading provider of mobile network location intelligence. The transaction expands SS8’s capabilities to include precise location data and significantly enhances its global reach.

This is the second accretive acquisition in the last twelve months for SS8 and furthers its strategic growth plan by advancing its end-to-end solutions for communication service providers (CSPs) and public safety entities. It also gives SS8 the scale to respond to expected growth in both location and lawful intelligence markets as 5G brings increased bandwidth and encryption capabilities to mobile networks.

“By adding Creativity Software’s passive and active location technology, SS8 can now offer a more robust portfolio of products to help CSPs comply with precise location data requests from public safety agencies,” said Dr. Keith Bhatia, CEO of SS8 Networks. “This acquisition underscores our focus on providing highly accurate location solutions that promote global security and support a safer society.”

Creativity Software, established in 2001, is privately owned and has a wealth of experience in the design and deployment of both passive and active location platforms. Their solution offerings and target markets also complement those of SS8, with current clients including mobile operators, emergency responders, and law enforcement and public safety agencies.

“This deal represents a powerful combination of cultures and technologies,” said Richard Lee, Founder and CEO of Creativity Software. “As Creativity Software moves into its next exciting phase, the additional scale will allow us to continue developing cutting-edge Location-Based Services solutions with enhanced delivery and support for our new and existing customers, partners, and resellers.”

About SS8 Networks
SS8, a network intelligence company, provides solutions to help customers quickly identify, track, and investigate devices and subjects of interest. SS8 is trusted by six of the largest intelligence agencies, eight of the fourteen largest communications providers, and five of the largest systems integrators in the world. For more information, visit www.SS8.com or follow us on Twitter @SS8 or LinkedIn.

SS8 Networks Press Contact:
DeAnn Baker, VP Marketing
+1-408-944-0250
info@ss8.com

About Creativity Software
Creativity Software (CS) is a global leader in mobile network location intelligence and mobile data enablement technologies. CS enables Mobile Network Operators to drive profits from their network data through agile data enablement solutions and delivers accurate network location intelligence for Commercial Services, Emergency Services, and Law Enforcement worldwide. For more information, visit www.creativitysoftware.net or follow us on LinkedIn or Twitter @creativitylbs.

Creativity Software Press Contact:
Corine Suscens, VP Global Marketing
contact@creativitysoftware.net

Support Engineer

The successful candidate will play a key role in our dynamic and award-winning company. You’ll be responsible for providing customers with hands on engineering support for CS developed software. This will be to mobile network operators, law enforcement and emergency service organisations worldwide.

What are the main job responsibilities?

  • To help ensure that we comply with SLA obligations towards customers, and follow up internally with the appropriate teams to that end.
  • Observe and help develop best practice within the company for all support issues.
  • To routinely follow documented procedures to ensure the health of our deployed customer solutions.

2nd Line Support

  • Remote troubleshooting and problem analysis on systems deployed to a Linux environment in our customer environments.
  • Proactively monitoring and verifying the deployed solutions and their behaviour.
  • Routine customer communication to track issues, liaising directly with customers and in-country partners
  • Conducting customer solution health checks and producing reports on these.
  • Taking support calls from customer technical teams via phone, email or ticketing system.
  • Taking responsibility for the above and following to resolution.
  • Reproducing issues or bugs in local environments and creating Jira issue reports.
  • Providing customers with advice, guidelines, and / or documentation.
  • Some configuration of in-house software.
  • Assistance with analysis of test results from customer deployments.
  • Post deployment / upgrade health checks
  • Covering out of hours customer contact if required.

What is the expected minimum level of experience required for this role?

  • A BSc minimum is required, preferably Software Eng, Telecom Eng, or Computer Science and equivalent to UK 2:1
  • We are looking for somebody with at least some Linux, and database skills.
  • The person will also have good experience of customer facing roles and provable problem-solving experience in a complex software environment.
  • The person will be highly articulate and numerate and will have experience of supporting similarly complex projects.
  • Hands on L2 or L3 experience from a support role in Telecoms, Finance – or any other industry where there are mission critical systems would be beneficial.
  • Unlikely to meet our requirements if they do not have experience commensurate with at least 2 years in a technical role with similar responsibilities, although exceptional Graduates with less experience may be considered. 

Candidates needs to be:

  • Bright, Dynamic and Reliable.
  • Able to communicate and liaise with customers whose first language is not English at a technical level.
  • Experienced to a degree with Linux.
  • Experienced to a degree with SQL preferably with MySQL or Postgres.
  • Able to write excellent quality technical documentation such as: user guides, operation manuals, etc. in English.

Building the Foundation for Mobile Network Data Monetisation in the 5G Era

Mobile Network Operators need the capability to exploit their network data effectively and efficiently in order to support their digital transformation goals, make insightful business decisions and capitalise on the 5G opportunity. This will help drive innovation, create new revenue streams, optimise the customer experience, build loyalty, reduce costs and much more.

However, getting quality actionable data as and when required can be challenging, extremely costly and very time consuming. The raw network data is usually inadequate for business intelligence purposes and very complex – distributed within the network, in various formats, from multiple system vendors, constantly changing, vast and ever growing with the advent of 5G and IoT.

Business units need the data to be consolidated, transformed, enriched and adequately formatted for various analytics platforms – without compromising the integrity of the data and without undue delays or disruptions. This enables the insights required to be obtained when and as required to support the decision-making process.

The quality of the data is of utmost importance, as erroneous decisions made from bad data can be extremely costly. According to IBM, the US economy loses $3.1 trillion annually due to poor data quality. Considering the particular complexity, volume and velocity of mobile network data, this issue is exacerbated for MNOs looking to capitalise on mobile network data.

Inflexible Legacy Solutions

Some of the solutions mobile operators have implemented to enable data intelligence are often inflexible, requiring for example an extensive reconfiguration of the operator’s environment to make changes or add a new analytics solution; this can be very costly, excessively time consuming and risky.

Operators have also complained about not being able to get the quality of data they need. All of this hinders innovation and results in mobile network operators missing out on opportunities to monetise mobile network data and optimise the business.

The Three Pillars of Effective Data Enablement

1 – Transforming Raw Network Data into Quality Actionable Data

MNOs need a powerful data ingestion, governance and management capability that enables complex raw network data from distributed sources and in various formats to be easily collated and manipulated in order to provide actionable data as and when needed. The solution should be able to:

  • Extract the data from the various silos, feeds and networks (5G, 4G, 3G, 2G) spread across the ecosystem
  • Ingest, transform, correlate and enrich the data as required, making all the information usable for both streaming and storage for future use. Predictive analytics, for example, rely on historical data to predict trends – the longer the history, the better the predictability
  • Filter and format billions of records per day into the correct format for each application and protect them from downstream changes going forward
  • Maintain the integrity and quality of the data throughout the transformation process
  • Support data governance with privacy, security and compliance functions

2 – Delivering Fast Time to Actionable Data, Cost-Effectively

More than ever, MNOs need to be more agile, able to respond to changing situations promptly, seize market opportunities and innovate rapidly in order to thrive in a very competitive market. Relying on huge and complex systems to use and analyse network data hinders innovation and time to market.

What is required are data enablement solutions that are extremely flexible and easy to integrate, giving MNOs the freedom to make changes and introduce new analytics/OSS solutions rapidly and effectively, without creating chaos and unreasonable costs:

  • Cloud ready, able to be delivered as a software service within a cloud (public or private) infrastructure. This equates to faster deployment times, ease of scalability and high availability.
  • Cloud native, with established interconnectivity with public cloud service providers such as Microsoft Azure, Google Cloud and Amazon AWS. This ensures that large volumes of data can be transferred efficiently (and hence cost-effectively) into cloud infrastructures.
  • Able to work alongside existing solutions and not requiring a complete re-architecting of an MNO’s environment.
  • Non-proprietary, an open software platform that is compliant with industry standards (e.g. 3GPP, TM Forum, OSSii).
  • Independent of network equipment vendors, OSS vendors and analytics solutions.
  • Enabling changes to be managed within the solution, not on the MNO’s analytics/application layer, which makes it invisible to the application users and ensures business continuity.
  • Highly scalable, able to support the exponential growth of network data driven by 5G and IoT (IDC estimates that the number of IoT devices will reach 41.6 billion by 2025).

Such agility will help MNOs to accelerate insights-driven business decisions, innovate and create new revenue streams with minimum disruption, risk and cost.

3 – Providing Accurate Mobile Location Intelligence

Location is one of the most valuable types of network data that is highly coveted by all. It is used by operators internally for geo marketing and commercial purposes, but it is also extremely desirable for external businesses and governmental agencies. Smart cities, for instance, rely on location information to analyse population movement patterns for planning purposes, in order to optimise infrastructures and minimise the impact on the environment. Advertisers want location insights to launch their ad campaigns in the right place at the right time to maximise impact. Governments also need location information to enable emergency services and law enforcement.

5G brings the potential for higher accuracy location faster, which can power many innovative use cases. Nevertheless, obtaining accurate and fast mobile location consistently remains a challenge on all networks and MNOs need the right technologies and expertise to help:

  • The capacity to deliver high accuracy location reliably and fast to enable more use cases. Typically, cell level of accuracy ranges from 200–500m in urban environments to 1–10km in rural areas – which may be enough in some cases, but would be inadequate for many commercial, emergency services and law enforcement requirements. For example, much higher accuracy is required to gain location insights around a billboard or to distinguish between a customer coming into a mall or one driving along a nearby motorway.
  • A flexible, adaptable solution with full passive and active capabilities that can deliver real-time, historical and mass location intelligence for both commercial and regulatory purposes.
  • A reliable network-based solution that enables MNOs to profit from their network location data by providing accurate and non-intrusive location intelligence, with nothing needing to be installed on the device.
  • A solution that works on any network technology (5G, 4G, 3G, 2G) and their MVNOs, for any mobile phone (not just smartphones) and IoT devices, anytime and anywhere – even in dense urban environments, indoors or outdoors, in-country or overseas.

With the right solution, MNOs will be able to leverage network location data to differentiate and further take advantage of 5G, which can support higher levels of accuracy.

By meeting the requirements for effective, agile data enablement, mobile network operators will be able to turn raw, complex and distributed data into usable, profitable assets – fast.  This will lay the foundation for mobile network data monetisation in the 5G era. Some operators have already risen to the challenge and are forging ahead.

Article originally published on Telecoms.com, 31 January 2022

Author: Corine Suscens, VP Global Marketing, Creativity Software – With 18 years in Technology/Telecom marketing, Corine Suscens has been developing leading edge thought leadership content for the industry. During her career, Corine has helped leading companies to explain their technical offerings in order to maximise industry understanding. She has written several whitepapers tackling key business challenges that operators have been facing. Corine currently leads the marketing department at Creativity Software, supporting the company’s growth and developing thought leadership marketing globally. Corine holds a Masters in Management from Grenoble Ecole de Management.

The location intelligence challenge of ensuring public safety

As public safety agencies are striving to gain location intelligence to fulfil their missions to safeguard the public, location analytics is becoming increasingly important. The demands for greater planning and faster reaction to public safety events are being driven by governments and organizations like the European Emergency Number Association (EENA). In the modern and fast-moving world, governments need to plan for public safety events (disasters, terrorism, pandemics, etc.) and react to these events in a fast and efficient manner. In order to effectively carry out location analytics to help ensure public safety, three key elements are required:

  • Location data sourcing
  • Location data treatment and storage
  • Location visualization and analysis

Location data sourcing

One of the biggest challenges for public safety analysts is getting access to accurate and timely location data for analysis. Typical sources vary from cloud sources (web and mobile apps) to communication networks (mobile and WiFi). The reality is that all sources of location data need to be consolidated to provide the best picture for location analytics.

Location data from cloud sources

Location data from cloud sources are wide and varied.  Typically, location data gathered from mobile apps makes up a large portion and provides the widest picture of location intelligence. Mobile apps typically use GPS from the mobile phones to determine location, but other sources are utilized such as Wi-Fi nodes. As the main operating system providers in the market today (Google, Apple) are focusing on ensuring location data is not shared, it is envisaged that this source may become fractured in the coming years.

Location data from communications networks

Location data from communications networks is generated by mobile networks, Wi-Fi providers and Internet Service Providers. Such location data is more consistent and reliable as the data is generated from the communication network itself and does not rely on open sources. Location data is generated typically by the user’s proximity to network nodes (mobile/Wi-Fi cells etc.). The challenge here is the requirement to work with a variety of companies and attempt to coordinate and rationalize the location data received. This approach also relies on government legislation for the companies to generate and release the data.

The impact of 5G and IoT

While 5G and IoT will allow for greater location accuracy, the challenge of getting the data will increase exponentially due to the sheer volume of data and data sources. However, with the right expertise and technologies in place, the benefits of location intelligence for public safety can be multiplied with the advent of 5G and IoT.

Location data treatment and storage

Once the location data is obtained, it needs to be treated and stored for analysis. Location data treatment entails two main tasks:

  • Anonymization (when required): This has become a priority with the advent of rules like GDPR. Any identification of an individual’s location will need to be removed.
  • Location calculation and verification: All sources of data will need to be complied and turned in reliable/accurate location information. Artificial intelligence (AI) offers some great capability to both calculate accurate locations and identify trends in people movement which would take humans much longer to carry out. Indoor location calculation remains one of the greatest challenges for location analytics.

With the sheer number of data points available for location analytics, selecting the right storage solution to allow easy and timely access for analysis is key. Depending on the length of time required (3-5+ years) and the population of that country, the data stored could become truly enormous.  There are solutions available to handle petabytes of data and beyond.

Cloud storage solutions are starting to become acceptable mechanisms for storing vast quantities of data reliably and securely.

Location visualization and analysis

Once the location data is stored, it is crucial to have the right tools that will enable the concerned authorities to analyze the data and gain the intelligence required to effectively plan and respond to events. Geographic Information System (GIS) and mapping technologies combined with Location Intelligence provides the ideal mechanism to analyze where people are located during a specific event and also over a certain period of time.

Location intelligence for planning purposes

For planning purposes, it is key to public safety that the right location data is obtained to ensure the required support and services are available in order to respond to emergencies and most importantly prevent disasters. For example:

  • By being able to visualize where people spend their time during busy periods, agents/services can be deployed in the right locations at the right time ready to act in case of emergencies.
  • Trends can be examined over time as people migrate to different areas ensuring adequate continuous planning and adjustments.
  • Historical analysis can be carried out to understand how people reacted in an emergency situation and lessons learnt from their movements to ensure the required infrastructure and services are in place for future events.
  • During a pandemic, you can analyze whether people are adhering to lockdown or curfew rules

Location intelligence to better respond to events

When responding to an event, location analytics can be utilized in relative real-time to help public safety agencies to focus their resources in the right place and message the public appropriately. For example:

  • During a terrorist event, analytics can be used to understand if people are moving towards the danger area and utilize public warning systems to message them to stay away or take refuge in an appropriate location.
  • During a pandemic, analytics can help authorities to react quickly when there is an outbreak and take adequate action to ensure it is contained.

Location data provides valuable insights that are critical for the work of public safety organizations. By gaining historical and real-time location intelligence, they can anticipate trends and plan accordingly as well as react effectively to live events.

Article originally published by TM Forum, January 2022

Author: Stuart Walsh, Field Product Director, Creativity SoftwareStuart is a consultative technical leader with over 25+ years’ experience helping customers deliver solutions for success. Leader of the product division at Creativity Software. Passionate about introducing next generation solutions/services to Network Operators and Enterprises.

Integration Engineer – Web Copy

We are seeking an exceptional SS7/C++ Integration Engineer to integrate our real-time location engine (GMLC/SMLC…) into customer network nodes (HLR, MSC, BSC, RNC etc)…to achieve operational status for deployed software within designated project timeframes.

You will be experienced in working with vendor solutions and mobile network operators. You will enjoy working in a professional, challenging environment amongst colleagues (and customers) from around the world, in a modern office environment – or working from home.

We have the highest calibre team in our sector, and we need someone like you to join us!

With the head office in London – staffed with dynamic and highly qualified people from around the world – the opportunities are endless. With an innovative product suite, a growing client list, impressive order book and professional team, this is an exciting time to join and make a genuine impact on the future success of the business.

Job Responsibilities

  • Integrating GMLC/SMLC nodes using Dialogic stack to Core/Radio network integrations
  • Across SIGTRAN / SS7 / Diameter
  • Point to point, or via STP
  • GSM, UMTS , CDMA & LTE networks
  • To mobile network customers around the world
  • Remotely or at client sites as required
  • Troubleshooting and problem analysis.
  • Proactively monitoring and testing the deployed solutions.
  • Taking support calls from customer technical teams via phone, email or ticketing system.
  • Taking responsibility for these and following to resolution.
  • Covering out of hours customer issues – including weekends and nights.
  • Reproducing issues or bugs in local environments and creating Jira bug/issue reports.
  • Providing customers with guidelines, documentation and advice.

Expected Minimum Level of Experience

You will certainly have the highest educational qualifications – with a high class degree in computer engineering, maths or telecommunications from a respected institution. You will become part of a team led by experienced engineers and will be in a position to take increasingly important responsibilities. You will definitely gain exposure to a number of implementations, requirements and clients.

  • Educated to 2.1 degree standard. (Maths or highly numerate subject qualifications preferred)
  • A BSc minimum is required. An MSc in Software Engineering a plus.
  • 5 years within a similar role – ideally working for a telecom software vendor, deploying and supporting complex software products.
  • Bright, Dynamic and Reliable.
  • Experienced with Dialogic stack.
  • Able to communicate and liaise with customers at a technical level, whose first language is not English.
  • Expert in troubleshooting and analysis of live network problems.
  • Knowledge of network issues, CDR and Statistics handling and Analysis of system Alarms in live traffic.
  • Able to write excellent quality technical documentation such as: installation guides, operation manuals, test plans, etc. in English.
  • Experienced with Linux – including scripting.
  • Experienced with SQL preferably with Postgres or MySQL

Nice to have

  • Knowledge of Telecom environment and technologies is a great advantage including OSS / BSS industries.
  • Knowledge of other languages a plus.
  • Experience of ITIL, ISO and quality management processes a plus.

Next step

If your profile matches what we are looking for, then please send your CV

C++ Software Developer (Mass Data)

We are seeking outstanding C++ application developers, who observe the highest quality standards in order to produce robust multithreaded applications.

You will be excited by the prospect of working on the product roadmap development of existing location positioning infrastructure systems.  These systems are deployed around the world in a number of tier 1 mobile network operators.  They support emergency services, law enforcement and commercial applications.  These mission critical systems have been developed to exacting standards, and you will be proud to be associated with the success of the business.

With the head office in London – staffed with dynamic and highly qualified people from around the world the opportunities are endless. With an innovative product suite, a growing client list, impressive order book and professional team, this is an exciting time to join and make a genuine impact on the future success of the business.

Job Responsibilities

You will be developing and maintaining primarily C++-based software for our mass data processing system, integrating into Mobile Network Operator (MNO) infrastructure.

Expected Minimum Level of Experience

  • Educated to 2.1 degree standard. (Maths or highly numerate subject qualifications preferred)
  • A BSc minimum is required. An MSc in Software Engineering a plus.
  • A bright C++ developer with 4-5 years’ experience minimum
  • Excellent C++17 and STL
  • Experience with IP-networks and communications protocols, encoding techniques.
  • Experience with real-time, high volume data processing with a focus on efficiency and stability
  • Linux and also Windows development experience

Good and Nice to have

  • Any real-time server or device embedded software engineering experience is a benefit.
  • Exposure to telecom protocols and telecommunications is a major bonus but not essential
  • The ideal candidate will have working industry development experience in efficient, high volume data processing environments such as modern communications signalling or financial data processing.
  • 3GPP Application Protocol development.
  • TCP/IP sockets programming.
  • Mobile Radio Access Network knowledge.
  • Strong multi-threaded debugging skills with GDB or MSVC.
  • Experience of specific common encoding techniques: JSON, Avro, Google Protocol Buffers.
  • Wireshark tooling and protocol analysis.
  • Source Control (SVN) experience.
  • Containerisation and Orchestration techniques – Docker / Kubernetes.
  • Knowledge of encryption and compression algorithms and techniques.
  • Performance profiling tools
  • Linux scripting and OS management
  • Google Test / Unit Testing Frameworks
  • Functional Testing via scripting / Python
  • Database Experience (SQL, noSQL)
  • Cellular Network user identity and radio location techniques.

Next step

If your profile matches what we are looking for, then please send your CV without delay.

How MNOs are monetising businesses in the 5G era

According to the GSMA, 70% of mobile operators see the enterprise sector as the most important incremental 5G revenue opportunity. In the meantime, it’s becoming a priority for organisations across industries to become more insights driven. This will enable businesses to better understand customers’ changing behaviours, create more relevant offers and overall make more informed decisions to drive profits.

By opening up the network data (anonymised) generated by consumers’ mobile usage and IoT devices (for connected cars and smart metering, for example) to provide valuable intelligence to businesses and other organisations, MNOs can indeed unleash significant revenue streams.

Telefonica’s Success Story

One of the largest telcos in the world, Telefonica, has been doing exactly that for some time. As a result, Telefonica’s big data unit was recognised in an independent report by Forrester as the leader among the top specialised insights service providers. Telefonica’s ‘AI of Things’, which transforms IoT data into valuable information, was also recognised as a leader in the global IoT market by GlobalData. The company stated in its 2021Q2 report that Telefonica Tech, which incorporates the big data and IoT units, has seen its revenue grow by 26.6% more than in the same period of 2020. The report highlighted that ‘higher growth rates have been added in the big data and IoT areas, a combination that has allowed Tech to grow above the sector average’.

An example of service: “O2 Motion” from Virgin Media O2

In the UK, Virgin Media O2 offers “O2 Motion”, which monetises the enterprise sector in general, and the transport, retail, media and property sectors in particular. The service helps these organisations to make key decisions by gaining insights from aggregated and anonymised network events.

MNOs’ Unique Selling Point: More Accurate, Faster and Cost-Effective Insights

The strength of MNOs lies in the generalised and constant use of mobile services – which is set to increase with 5G and IoT. This generates up-to-date, real-time data – about the user location, for example – that is continuously captured in the network. With 5G, the number of data points and speed of data capture will multiply significantly.

This enables MNOs to provide more accurate, granular and timely insights much faster and more cost-effectively than with traditional approaches (e.g. market research, counts, camera etc.) which tend to be lengthy, expensive and limited (single location or point in time etc.). The added value MNOs can bring in this area is unquestionable, and the revenue potential is substantial – that is if MNOs have the agile data enablement capability required to transform complex and vast volumes of network data into actionable insights effectively and rapidly.

Article originally published on Telecoms.com, 9 December 2021

Author: Corine Suscens, VP Global Marketing, Creativity Software – With 18 years in Technology/Telecom marketing, Corine Suscens has been developing leading edge thought leadership content for the industry. During her career, Corine has helped leading companies to explain their technical offerings in order to maximise industry understanding. She has written several whitepapers tackling key business challenges that operators have been facing. Corine currently leads the marketing department at Creativity Software, supporting the company’s growth and developing thought leadership marketing globally. Corine holds a Masters in Management from Grenoble Ecole de Management.

Join Us at Expodefensa 29 Nov – 1 Dec 2021 in Bogota, Colombia

Expodefensa 2021 is a major Latin American and Caribbean security and defense event, gathering over 13000 participants.

Meet with our local representative, Javier D’Agostino, to find out how you can leverage our mobile location intelligence and data technologies for security and defense purposes. Email contact@creativitysoftware.net to arrange a meeting with him at the event.

In the meantime, discover more on our law enforcement portal www.creativitysoftware.net/lea

Creativity Software Presents “Location in Next Generation Emergency Communications” at EENA 2021

During the session, Deepti Bharti, Director of Software Engineering and R&D at Creativity Software, outlines:

  • The critical importance of automatic location generation for Emergency Services
  • Various techniques used today to locate Emergency caller
  • Major changes coming up with NG112 and how Location technology is affected
  • The future of Location technology for Emergency Services

View the full video recording here