How a Tier 1 MNO is Turning Mobile Network Data into Profitable Assets with CS ARCdata

This real-world example shows how a Tier 1 MNO has successfully driven new revenue opportunities and reduced costs using Creativity Software’s agile data enablement solution – CS ARCdata – to remove many of the barriers they encounter when trying to monetise their mobile network data.

Key Operator Challenges

• Difficult to get actionable data out of the network and provide it to the business
• Arduous to consume data from proprietary network sources (OSS probes, RAN logs, Wi-Fi logs etc.)
• Long lead times to launch new business services (several months)
• High costs to extract and transform raw data to make it actionable (can cost $100 000s)

CS ARCdata: Solution and Benefits Delivered

CS ARCdata is helping this MNO to drive innovation, new revenues and cost reductions by accelerating data intelligence cost-effectively. It provides actionable data for a wide variety of business applications:

• Business insights for planning and marketing
• Network insights for operational intelligence, customer experience and network planning
• Insights for security services and emergency services (government)

As a result of CS ARCdata’s flexibility and agility, the business has been able to obtain the data required quickly and cost-effectively whenever a new opportunity arises. The solution processes up to 90 billion mobile network data records per day and this is expected to grow significantly over the next few years. Its scalability and cloud approach allow this large operator to scale up as needed.

Key highlights

• Data ingestion module takes a wide variety of raw network data from multiple sources
• Multi-node solution that addresses both commercial and regulatory use cases
• Flexible solution that works alongside existing network data source: no rip and replace costs
• Easy to add analytics solutions, as the data is formatted for any analytics system without lengthy and costly re-engineering

Results

The high cost and delivery time of incumbent solutions from network management vendors is being removed:

• Costs have been reduced to a fraction of those projected by the incumbent solution
• The MNO’s revenues are up, with new use cases being launched every week/month
• The solution further helps to accelerate business intelligence by supporting this MNO’s cloud environment, enabling them to effectively get network data ready to be used into the cloud

By deploying CS ARCdata as a data enablement layer between the OSS/Probes infrastructure and the business applications, this MNO was able to achieve complete independence from the existing OSS/Probes solutions. This ensures that business applications, especially those related to major revenues, are not affected when changes need to occur within the OSS/Probes infrastructure (e.g. upgrades, replacements etc.). Therefore when this MNO changed their older OSS solution, it was done without affecting the connected business applications. The process was completely transparent to the users of the data, allowing for business continuity and minimising costs as well as risks.

With such an approach, this Tier 1 MNO has successfully turned their mobile network data into profitable assets and continues to do so as they deploy 5G.

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