This real-world example shows how a Tier 1 MNO has successfully driven new revenue opportunities and reduced costs using Creativity Software’s agile data enablement solution – CS ARCdata – to remove many of the barriers they encounter when trying to monetise their mobile network data.
Key Operator Challenges
CS ARCdata: Solution and Benefits Delivered
CS ARCdata is helping this MNO to drive innovation, new revenues and cost reductions by accelerating data intelligence cost-effectively. It provides actionable data for a wide variety of business applications:
As a result of CS ARCdata’s flexibility and agility, the business has been able to obtain the data required quickly and cost-effectively whenever a new opportunity arises. The solution processes up to 90 billion mobile network data records per day and this is expected to grow significantly over the next few years. Its scalability and cloud approach allow this large operator to scale up as needed.
The high cost and delivery time of incumbent solutions from network management vendors is being removed:
By deploying CS ARCdata as a data enablement layer between the OSS/Probes infrastructure and the business applications, this MNO was able to achieve complete independence from the existing OSS/Probes solutions. This ensures that business applications, especially those related to major revenues, are not affected when changes need to occur within the OSS/Probes infrastructure (e.g. upgrades, replacements etc.). Therefore when this MNO changed their older OSS solution, it was done without affecting the connected business applications. The process was completely transparent to the users of the data, allowing for business continuity and minimising costs as well as risks.
With such an approach, this Tier 1 MNO has successfully turned their mobile network data into profitable assets and continues to do so as they deploy 5G.