Accurate and fast mobile location is a challenge, and many technologies can only locate subscribers within several kilometres (e.g. cell towers) or lack consistency (e.g. phones' GPS can fail indoors, with bad weather, be disabled etc.).

Creativity Software is a global leader in mobile network location intelligence for Emergency Services, delivering the highest accuracy worldwide – consistent, measurable and audited. Our solution “CS LocationWise” provides real-time, historical and mass location intelligence without relying on the device, but can also combine with the device location technology (e.g. GPS) to provide the most accurate location data. We support Emergency Services by offering:

  • The most accurate caller location available – from the network or the device
  • Public Warning Systems – Cell Broadcast and Traceable Disaster Alerts
  • Track & Trace – to monitor and control pandemics such as COVID 19

CS LocationWise is a location-based services platform that encompasses the Gateway Mobile Location Center (GMLC), Serving Mobile Location Center (SMLC) and Bulk (Passive) nodes for 2G, 3G, 4G and 5G networks. Our platform is a standards-based software solution that extracts data from the network and uses highly precise algorithms to locate all mobile phones, with patented CS algorithms to significantly improve accuracy.

CS LocationWise supports NG-112 (Europe), NG-911 (USA, Americas) and M/493 architectures; the solution also supports 4G IMS networks with LRF/RDF nodes required to handle emergency calls on LTE networks (VoLTE) as well as VoNR (Voice over New Radio) to enable emergency calls over 5G networks to be located.

CS LocationWise can be provided as a standard cell-id only accuracy GMLC, or high accuracy SMLC/E-SMLC/SAS with optional support for control plane A-GPS and the Creativity Software’s proprietary Accuracy+ very high accuracy network-based location.

To find out more, download the solution guide: Location Intelligence for Emergency Services.

A recognised expert

Creativity Software is a Recognised Expert
in Mobile Location Intelligence

Creativity Software has been trusted by Mobile Network Operators, Emergency Services and Governments for over 16 years, across 5 continents, covering more than 700 million subscribers:

  • We deliver against the highest and strictest accuracy requirements in the world e.g. in Colombia, with a consistent and audited 50 metre network location accuracy.
  • Our caller location solution supports the UK 999 emergency services, among many others
  • Operators keep choosing CS LocationWise to replace their existing location solution. The main reasons stated were our 5G and Cloud capabilities, reliability, technological advances, superior support levels and capability to deliver both regulatory and commercial use cases.
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Accurate Caller Location

Delivering the Most Accurate Mobile Caller Location -
From The Network or the Device

As over 75% of emergency calls now come from mobile phones, it is vital for Emergency Services to be able to quickly and accurately locate these callers to rescue them. Therefore, many countries have mandated Mobile Network Operators to provide a caller location service to support Emergency Services in their mission to save lives. However, accurate and fast caller location is a challenge, and many Emergency Services rely on technologies which can only locate the caller within several kilometres (e.g. cell towers) or which lack consistency (e.g. GPS can fail indoors or with bad weather etc.).

Creativity Software delivers location intelligence solutions that combine both device and network-based solutions to quickly calculate the mobile caller’s most accurate position.

The solution:

  • Provides the highest accuracy network location available worldwide – consistent, measurable, and audited
  • Leverages Advanced Mobile Location (AML) data from Android and Apple devices
  • Supports all PSAP structures (multi-region, multi-number) – Push and Pull requests


Superior AML (Advanced Mobile Location) expertise with a ready-to-use solution

AML-enabled smartphones (Android or iOS) can leverage GNSS (Global Navigation Satellite System), Wi-Fi or Cell-ID information from the device to send the caller’s location to the Public Safety Answering Point (PSAP), where the emergency calls are answered.

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The importance of a network-based solution

Whilst AML can help locate emergency callers and even improve the location accuracy to below 50m, an AML only solution is limited in that it is only possible for AML-enabled smartphones and where the PSAPs have AML technology in place.

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Public Warning Systems

Delivering Effective Public Warnings: Cell Broadcast & Traceable Disaster Alerts

In light of the natural disasters, terrorist attacks and health crises that have been afflicting the world, many governments are mandating Mobile Network Operators to deploy new Public Warning Systems (PWS) to help safeguard the public effectively. The EU has also issued a directive for its member states to implement, by 21st June 2022, PWS that can easily be received by end-users within the area of concern.

Creativity Software understands that the management of such events requires more than a simple message to all mobile devices. By extending the capabilities from outgoing message to movement tracking and follow-up messages, the emergency services are empowered with the tools and information that allow them to manage what can be complex and frightening situations for the public.

We offer the two types of PWS that are recommended by the European Emergency Number Association (EENA) to effectively reach people in a specific area, on their mobile phones:

  • CS Cell Broadcast: a location-based broadcasting platform that can send alerts to millions in seconds and works even during network congestion, with no user interaction required and the capability to broadcast across multiple channels. It is a next-generation Public Warning System that is compliant with the 3GPP and Emergency notification standards. It is a proven solution, with Tier 1 Mobile Operator references and multi-network national deployments.
  • CS Traceable Disaster Alerts: a location-based SMS system that can identify the number of subscribers in the area, send SMS alerts, confirm message delivery, and further alert people entering or not moving from the area at risk. It helps optimise the emergency response efforts by enabling them to gather intelligence on the effectiveness of the warning, monitor the incident area and track the affected population movements.
  • A hybrid solution: Whilst the two systems can be bought and used separately, integrating them helps to manage disasters more effectively. For instance, the Cell Broadcast system can send a message to the public asking them to move away from an incident; CS Traceable Disaster Alerts can then identify the number of subscribers who are still present in the affected area and send targeted SMS to further encourage action, message delivery can be confirmed, and individual device locations can be tracked in real-time.

To find out more, download the solution guide: CS Public Warning Systems

Pandemics Track & Trace

Enabling Track & Trace - to Monitor and Control Pandemics

Whilst governments across the globe are still fighting to control and curb the spread of the Covid-19 virus, scientists are predicting future pandemics that governments need to be ready for now.

Understanding the spread of the virus in real time would enable governments to make better decisions, to optimise restrictions when necessary, and to ultimately curb the spread of the virus as early as feasible. However, this is a complex process and has so far been a struggle for governments. The ability to have a granular, real time understanding of how the population behaves, moves, and responds to restrictions offers an answer to the issue.

Creativity Software offers a proven, end-to-end solution for this, enabling governments to effectively track, trace and analyse the movements of populations to better respond to pandemics such as Covid-19 and to control the spread of infectious diseases. The solution delivers:

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Learn More About Location Intelligence for Emergency Services

Solution guide:Location Intelligence for Emergency Services
Solution guide:CS AMLWise
Solution guide:CS Public Warning Systems – Cell Broadcast & Traceable Disaster Alerts