Creativity Software is a global leader in mobile network location intelligence for Emergency Services, delivering the highest accuracy worldwide – consistent, measurable, and audited. Our Location Intelligence solution “CS LocationWise” is a high accuracy Location-Based Services (LBS) platform that is deployed on mobile networks, supporting 2G to 5G networks.

The solution provides real-time, historical and mass location intelligence without relying on the device but can also combine with device-based location technology (e.g. GPS) to provide the most accurate location data. CS LocationWise supports Emergency Services by providing:

  • The most accurate caller location available – from the network or the device
  • Traceable disaster alerts (e.g. Reverse 112 Public Warning) for humanitarian relief and public safety
  • Track and trace – to monitor and control pandemics such as COVID 19

CS LocationWise is a location-based services platform that encompasses the Gateway Mobile Location Center (GMLC), Serving Mobile Location Center (SMLC) and Bulk (Passive) nodes for 2G, 3G, 4G and 5G networks. Our platform is a standards-based software solution that extracts data from the network and uses highly precise algorithms to locate all mobile phones, with patented CS algorithms to significantly improve accuracy.

CS LocationWise supports NG-112 (Europe), NG-911 (USA, Americas) and M/493 architectures; the solution also supports 4G IMS networks with LRF/RDF nodes required to handle emergency calls on LTE networks (VoLTE) as well as VoNR (Voice over New Radio) to enable emergency calls over 5G networks to be located.

CS LocationWise can be provided as a standard cell-id only accuracy GMLC, or high accuracy SMLC/E-SMLC/SAS with optional support for control plane A-GPS and the Creativity Software’s proprietary Accuracy+ very high accuracy network-based location.

To find out more, download the solution guide: Location Intelligence for Emergency Services.

A recognised expert

Creativity Software is a Recognised Expert
in Mobile Location Intelligence

Creativity Software has been trusted by Mobile Network Operators, Emergency Services and Governments for over 16 years, across 5 continents, covering more than 700 million subscribers:

  • We deliver against the highest and strictest accuracy requirements in the world e.g. in Colombia, with a consistent and audited 50 metre network location accuracy.
  • Our caller location solution supports the UK 999 emergency services, among many others
  • Operators keep choosing CS LocationWise to replace their existing location solution. The main reasons stated were our 5G and Cloud capabilities, reliability, technological advances, superior support levels and capability to deliver both regulatory and commercial use cases.
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Accurate Caller Location

Delivering the Most Accurate Mobile Caller Location -
From The Network or the Device

As over 75% of emergency calls now come from mobile phones, it is vital for Emergency Services to be able to quickly and accurately locate these callers to rescue them. Therefore, many countries have mandated Mobile Network Operators to provide a caller location service to support Emergency Services in their mission to save lives. However, accurate and fast caller location is a challenge, and many Emergency Services rely on technologies which can only locate the caller within several kilometres (e.g. cell towers) or which lack consistency (e.g. GPS can fail indoors or with bad weather etc.).

Creativity Software delivers location intelligence solutions that combine both device and network-based solutions to quickly calculate the mobile caller’s most accurate position.

The solution:

  • Provides the highest accuracy network location available worldwide – consistent, measurable, and audited
  • Leverages Advanced Mobile Location (AML) data from Android and Apple devices
  • Supports all PSAP structures (multi-region, multi-number) – Push and Pull requests


Superior AML (Advanced Mobile Location) expertise with a ready-to-use solution

AML-enabled smartphones (Android or iOS) can leverage GNSS (Global Navigation Satellite System), Wi-Fi or Cell-ID information from the device to send the caller’s location to the Public Safety Answering Point (PSAP), where the emergency calls are answered.

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The importance of a network-based solution

Whilst AML can help locate emergency callers and even improve the location accuracy to below 50m, an AML only solution is limited in that it is only possible for AML-enabled smartphones and where the PSAPs have AML technology in place.

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Traceable Disaster Alerts

Enabling Traceable Disaster Alerts (Reverse 112 Public Warning)

In the event of a disaster, it is critical for Emergency Services to be able to communicate with the affected population and verify that they have received the potentially life-saving message. CS Disaster Alerts solution enables this and allows for effective communications before, during and after the disaster – within specific areas or to the entire population.

Our solution further enables all mobile devices in the emergency area to be identified, notified, and tracked in real time, across all networks. For instance, devices that are still present after a disaster and devices that have moved elsewhere can be identified. The ability to not only alert the population but also keep an audit trail of their movements provides critical insights that help to optimise the emergency response effort and to minimise casualties.

Our portfolio includes a Cell Broadcast platform that is proven and 100% compliant with the 3GPP standard. CS Cell Broadcast is a next generation Public Warning System that supports multiple communication channels, including Mobile Networks, Digital Television, Social Networks and WEA Systems. Our technology allows public authorities to send warnings, updates and instructions in times of crisis such as floods, earthquakes, tsunamis, terrorist attacks, etc. Messages can be sent to an entire city, region or province, even if the mobile network is congested.
By June 2022, all the EU Member States must introduce effective and modern Public Warning systems and CS has the technology and technical experience to assist Operators with this implementation.

Pandemics Track & Trace

Enabling Track and Trace - to Monitor and Control Pandemics

Today the entire world has fallen victim to the Covid-19 virus – and governments across the globe keep fighting to control and curb the spread of this virus. The need to rise to this challenge is urgent as the virus is destroying many lives and forcing governments to restrict people’s movement, which has had devastating effects on businesses, economies, and people’s mental health.

Understanding the spread of the virus in real time would enable governments to make better decisions, to optimise restrictions when necessary, and to ultimately curb the spread of the virus as early as feasible. However, this is a complex process and has so far been a struggle for governments. The ability to have a granular, real time understanding of how the population behaves, moves, and responds to restrictions offers an answer to the issue.

Creativity Software offers a proven, end-to-end solution for this, enabling governments to effectively track, trace and analyse the movements of populations to better respond to pandemics such as Covid-19 and to control the spread of infectious diseases.


Learn More About Location Intelligence for Emergency Services

Solution guide:Location Intelligence for Emergency Services
Solution guide:CS AMLWise