Delivering the Highest Accuracy
Mobile Location Intelligence
for Emergency Services

In light of the natural disasters, terrorist attacks and health crises that have been afflicting the world, many governments are mandating Mobile Network Operators to deploy new Public Warning Systems (PWS) to help safeguard the public more effectively. The EU has also issued a directive for its member states to implement, by 21st June 2022, PWS that can easily be received by end-users within the area of concern.

Creativity Software understands that the management of such events requires more than a simple message to all mobile devices. By extending the capabilities from outgoing message to movement tracking and follow-up messages, the emergency services are empowered with the tools and information that allow them to manage what can be complex and frightening situations for the public.

We offer the two types of PWS that are recommended by the European Emergency Number Association (EENA) to effectively reach people in a specific area, on their mobile phones:

• CS Cell Broadcast: a location-based broadcasting platform that can send alerts to millions in seconds and works even during network congestion, with no user interaction required and the capability to broadcast across multiple channels. It is a next-generation Public Warning System that is compliant with the 3GPP and Emergency notification standards. It is a proven solution, with Tier 1 Mobile Operator references and multi-network national deployments.
• CS Traceable Disaster Alerts: a location-based SMS system that can identify the number of subscribers in the area, send SMS alerts, confirm message delivery, and further alert people entering or not moving from the area at risk. It helps optimise the emergency response efforts by enabling them to gather intelligence on the effectiveness of the warning, monitor the incident area and track the affected population movements.
• A hybrid solution: Whilst the two systems can be bought and used separately, integrating them helps to manage disasters more effectively. For instance, the Cell Broadcast system can send a message to the public asking them to move away from an incident; CS Traceable Disaster Alerts can then identify the number of subscribers who are still present in the affected area and send targeted SMS to further encourage action, message delivery can be confirmed, and individual device locations can be tracked in real-time.

To find out more, download the solution guide: CS Public Warning Systems