Fifty-three percent of Enterprises say that Location Intelligence is particularly important to achieving their goals, according to Forbes (2020). MNOs (Mobile Network Operators) can be counted amongst this percentage as they want to gain insights into their subscribers’ locations to generate new revenues and optimise commercial use cases such as Geomarketing, Network Planning and Fraud detection, among others.
This also highlights a tremendous opportunity for MNOs to monetise Enterprises by selling them anonymised location intelligence to support use cases such as transport infrastructure planning, fleet routing and planning, smart device location (Smart Meters, IoT etc.), commercial property decisions, advertising, retail strategies, smart cities development etc.
Telefonica UK is a notable example with its Location Intelligence service to Businesses “O2 Motion” – powered by Creativity Software.
Creativity Software enables MNOs to gain and provide location intelligence with a network-based solution that is independent of the mobile handset and can deliver consistent, reliable location data. The CS solution can further combine both network and device location technologies to deliver the most accurate location. This allows MNOs to effectively monetise location intelligence and compete with Over The Top (OTT) location services such as Google Analytics or apps that are only based on the device (GPS) technology and are often inconsistent and unreliable.
When it comes to mobile location intelligence, Creativity Software has the technical expertise to implement 5G and Cloud ready solutions that will deliver superior results to meet both MNO’s regulatory and commercial goals.