Accurate and fast mobile location is a challenge, and many technologies can only locate subscribers within several kilometres (e.g. cell towers) or lack consistency (e.g. phones' GPS can fail indoors, with bad weather, be disabled etc.).

Creativity Software is a global leader in mobile network location intelligence, delivering the highest accuracy worldwide – consistent, measurable and audited. Our Location Intelligence solutions include “CS LocationWise”, a high accuracy location-based services (LBS) platform that encompasses the Gateway Mobile Location Center (GMLC), Serving Mobile Location Center (SMLC) and Bulk (Passive) nodes for 2G, 3G, 4G and 5G networks. Our platform is a standards-based software solution that extracts data from the network and uses highly precise algorithms to locate all mobile phones, with patented CS algorithms to significantly improve accuracy.

CS LocationWise can provide both real-time, historical and mass location information, leveraging its active and passive components to support a wide range of commercial services for Mobile Network Operators, Emergency Services and Law Enforcement requirements. The solution delivers location estimates of up to 50 metre accuracy – even in dense urban environments, indoors or outdoors, anywhere in-country or overseas. This is the highest network location accuracy available worldwide – audited.

CS LocationWise is non-intrusive and works for any mobile phone (not just smartphones), on any network technology (2G, 3G, 4G, 5G) and their MVNOs, at any time, using the device and SIM identifications (MSISDN, IMSI or IMEI) to locate subscribers. It enables the location data to be obtained whenever a device is switched on, with nothing needed to be installed on the device and without any action required from the subscriber – the data can be anonymised to comply with legal requirements. It can also combine with the device location technologies to provide the most accurate location available.

CS LocationWise can be provided as a standard cell-id only accuracy GMLC, or high accuracy SMLC/E-SMLC/SAS with optional support for control plane A-GPS and the Creativity Software’s proprietary Accuracy+ very high accuracy network-based location.

To find out more, download the solution guide “Powering digital transformation with network location data”

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For Mobile Network Operators:

CS LocationWise is used by Operators worldwide to:

  • Comply with regulatory mandates for Emergency Services and Law Enforcement
  • Generate new revenue streams by enabling multiple commercial use cases: Geomarketing, Location insights to businesses, Smart device location (Smart Meters, IoT etc.), Fraud detection etc.

For Emergency Services:

CS LocationWise helps save lives by:

  • Enabling emergency callers to be located quickly and accurately
  • Delivering traceable disaster alerts (Reverse 112 Public Warning)
  • Enabling track and trace to monitor pandemics such as Covid-19

For Law Enforcement Agencies:

CS LocationWise helps to identify security threats, prevent crime, stop crime in action and apprehend criminals by enabling Agencies to:

  • Track targets in real time and enable mass location
  • Leverage historical data to gain more intelligence
  • Secure sensitive areas with geo-fences and alerts
Monetising Location Intelligence

Enabling Mobile Operators to Monetise Location Intelligence

Fifty-three percent of Enterprises say that Location Intelligence is particularly important to achieving their goals, according to Forbes (2020). MNOs (Mobile Network Operators) can be counted amongst this percentage as they want to gain insights into their subscribers’ locations to generate new revenues and optimise commercial use cases such as Geomarketing, Network Planning and Fraud detection, among others.

This also highlights a tremendous opportunity for MNOs to monetise Enterprises by selling them anonymised location intelligence to support use cases such as transport infrastructure planning, fleet routing and planning, smart device location (Smart Meters, IoT etc.), commercial property decisions, advertising, retail strategies, smart cities development etc.

Telefonica UK is a notable example with its Location Intelligence service to Businesses “O2 Motion” – powered by Creativity Software.

Creativity Software enables MNOs to gain and provide location intelligence with a network-based solution that is independent of the mobile handset and can deliver consistent, reliable location data. The CS solution can further combine both network and device location technologies to deliver the most accurate location. This allows MNOs to effectively monetise location intelligence and compete with Over The Top (OTT) location services such as Google Analytics or apps that are only based on the device (GPS) technology and are often inconsistent and unreliable.

When it comes to mobile location intelligence, Creativity Software has the technical expertise to implement 5G and Cloud ready solutions that will deliver superior results to meet both MNO’s regulatory and commercial goals.

Why Network Location

Why Mobile Network Location, Beyond Device Location?

Location intelligence is critical to a wide spread of End Users – from Intelligence Agencies fighting international terrorism, to Emergency Services rushing vehicles to save the lives of injured citizens and to Mobile Network Operators who can leverage this information for commercial purposes, such as geo-marketing services.

These – and a multitude of other requirements – cannot depend upon the device location technology (e.g. GPS) that we all use for our own navigation and other consumer Location-Based Services as they can be inconsistent, unreliable, or simply disabled. What is required is the ability to determine the location of mobile users without relying on them or their device.

This is a complex process and the complexity significantly increases with some requirements: for example, when the Mobile User who needs to be located is visiting from another country and roaming across 2G, 3G, 4G and 5G spectrum; or when details on how the location was determined is needed, to satisfy the requirements of a legal prosecution. These demand specialist expertise, technology, and continuous development to meet various sets of requirements, across different sectors. This is Creativity Software’s expertise.

CS LocationWise fully complies with the specifications of regulatory location mandates and adds value by extending our technology beyond these, which gives functional benefits to our customers – for example enhanced accuracy, audit trail and support for commercial services.

A Recognised Expert

Creativity Software is a Recognised Expert
in Mobile Location Intelligence

Creativity Software has been trusted by Mobile Network Operators, Emergency Services and Governments for over 16 years, across 5 continents, covering more than 700 million subscribers:

  • We deliver against the highest and strictest accuracy requirements in the world, in Colombia, with a consistent and audited 50 metre network location accuracy
  • Our caller location solution supports the UK 999 emergency services, among many others
  • Operators keep choosing CS LocationWise to replace their existing location solution. The main reasons stated were our 5G and Cloud capabilities, reliability, technological advances, superior support levels and capability to deliver both regulatory and commercial services.

 

Creativity Software has also been playing a key role in industry developments:

  • CS launched the first commercial Location Based Service in the UK in 2004 with a family finder service.
  • CS helped to shape and define the first Code of Practice for Location Based Services – serving on the Steering Committee of the UK Code of Practice for Location Based Services in conjunction with the Home Office, the Association of Chief Police Officers, the UK Mobile Operators and Children’s Charities.
  • CS has been an Advisory Board Member of the European Emergency Numbering Association (EENA) Since 2011. This body advises the EU on all matters relating to Emergency Services provision, with an emphasis on the pressing need to improve the accuracy of location data.
  • CS has been sponsored by the European Commission since 2016 to examine, test and support the deployment of AML (Advanced Mobile Location) across 7 member states, as part of HELP112 Phase 1 and Phase 2 projects.

All these are an acknowledgement of our superior expertise. We truly understand the technical, commercial, and legal framework within which Location Based Services can be deployed. We are the recognised industry expert.

Downloads

Learn More About Location Intelligence Challenges and Solutions

Solution guide:Powering Digital Transformation with Network Location Data
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O2 Motion eBook:Telefonica UK’s Location Intelligence for a Fast-moving World
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Solution guide:Location Intelligence for Emergency Services
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Solution guide:Empowering Government & Law Enforcement with Location Data
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